I think what's great about EP is that it encourages people to think about their own space in our society and how they can use that positioning when buying coffee from us. It engages people on a deeper level than just a set price. I also like that every level is important and valued. Hopefully, it takes some of the hierarchy out of our histories and promotes action instead of a reinforcement of shame, guilt, or saviorism. I also understand that EP isn't saving the world but I think it will take all kinds of ideas put into our reality to really effect change. We gotta keep chipping away at all these old norms and start making moves toward our future. This is hopefully Top Cup's first of many and I for one am here for it.